Benefits of Business Blogging

To:     Henry Lowe

CC:    Richard Peterson
From:  Asif Mahmood

 

As per our conversation regarding the use of blogs as an IT tool for our fund raising events I want to offer the following.

 Business blog is a very effective marketing tool just like social media, direct mail and email marketing that helps support business growth. Business blogging is one way to help advertise your business out in front of people looking for your services on the internet. As you know our company is a non-profit organization, our main part of revenue is generated from different fundraising events. We spend almost $15000-$20000/yearly on advertisement for these events. Our events brochure includes colored printing of flyers, mailing cost and materials such as paper and ink. Most of the time people who receive these event brochures in the mail some time disregard it or dispose it .

            I would like to suggest, that we should start using Google blog to advertise our fund raising event, which will be more effective and more will receive more attendance at these fund raising events, instead printing flyer and mailing out brochures from post office. Since our biggest sponsors of fund raising events are CEO of the fortune 500 companies we need something that is paperless and communicable with others in participating companies and employees via advertising on our blog increasing our audience and spreading the word. Blogging also helps you get discovered via social media advertising equals marketing. Every time you write a blog post, you're creating content that people can share on social networks such as Twitter, LinkedIn, Facebook, and Google, which helps expose your business. You're strengthening your social reach with blog content and driving new website visitors to your blog with your social channels.

            We can save a lot of time on printing our event brochures as well as save money on all our printer ink, mailing cost and paper material.  If we get started with advertising events on our blogs, which requires relatively minimal amounts committed resources, compared with other ways of communicating with potential customers and this way we will be increasing our revenue.  Google’s Blogger are free to users.   For business purposes we would likely to enhance the features of our blog(s) which carries some set-up costs.  We may want our own specific domain name at the starting cost of roughly $60 per year.  Other recommended extras used to attract audiences and assist in maintain the blog includes a Premium Theme for around $100 and a personal blog header banner which can range up to $1000, both of which are one-time costs.  For less than less than $1200 and an additional $60 per year we can get up and running with a pretty attractive blog.  While these monetary costs are material, they compare favorable to other conduits.  Local newspaper space costs between $8 and $15 per column inch .

 

Regards

Asif Mahmood